:root{
    --ink:#08080a;
    --char:#0f0f12;
    --char-2:#141418;
    --panel:#17171c;
    --smoke:#1e1e24;
    --line:rgba(255,255,255,.08);
    --line-strong:rgba(255,255,255,.14);
    --text:#f4f2ee;
    --muted:#a7a49e;
    --faint:#6c6a66;
    --accent:#e3c3a6;        /* champagne / warm pewter */
    --accent-2:#f3d7bd;
    --metal:linear-gradient(135deg,#f8e3cb 0%,#e6c6a6 38%,#bf9f83 72%,#efd4ba 100%);
    --metal-soft:linear-gradient(120deg,rgba(243,215,189,.92),rgba(191,159,131,.82));
    --radius:18px;
    --ease:cubic-bezier(.22,.61,.36,1);
    --maxw:1200px;
    --font:"Inter",system-ui,-apple-system,"Segoe UI",sans-serif;
    --serif:"Fraunces",Georgia,"Times New Roman",serif;
    --carve:url("../assets/carve-texture.jpg");
  }

  *{box-sizing:border-box;margin:0;padding:0}
  html{scroll-behavior:smooth;-webkit-text-size-adjust:100%;background:#0d0d10}
  body{
    font-family:var(--font);
    background:transparent;
    color:var(--text);
    line-height:1.6;
    overflow-x:hidden;
    -webkit-font-smoothing:antialiased;
    text-rendering:optimizeLegibility;
  }
  ::selection{background:rgba(227,195,166,.28);color:#fff}
  a{color:inherit;text-decoration:none}
  img{max-width:100%;display:block}

  /* ---------- Grain + ambient background ---------- */
  .grain{
    position:fixed;inset:0;z-index:1;pointer-events:none;opacity:.05;
    background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='140' height='140'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.85' numOctaves='2' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
    mix-blend-mode:overlay;
  }

  /* ---------- Scroll progress ---------- */
  .progress{position:fixed;top:0;left:0;height:2px;width:0;z-index:120;background:var(--metal);box-shadow:0 0 14px rgba(227,195,166,.6)}

  /* ---------- Layout ---------- */
  .wrap{width:100%;max-width:var(--maxw);margin:0 auto;padding:0 28px;position:relative;z-index:2}
  section{position:relative;z-index:2}
  .pad{padding:clamp(60px,8.5vw,116px) 0}

  .eyebrow{
    display:inline-flex;align-items:center;gap:12px;
    font-size:11px;font-weight:600;letter-spacing:.34em;text-transform:uppercase;color:var(--accent);
    margin-bottom:26px;
  }
  .eyebrow::before{content:"";width:30px;height:1px;background:linear-gradient(90deg,var(--accent),transparent)}
  .eyebrow.center::after{content:"";width:30px;height:1px;background:linear-gradient(270deg,var(--accent),transparent)}
  .eyebrow.center{justify-content:center}

  h1,h2,h3{line-height:1.03;letter-spacing:-.02em;font-weight:800}
  .display{font-size:clamp(44px,8.2vw,120px);line-height:.94}
  .serif-accent{font-family:var(--serif);font-weight:400;font-style:italic;letter-spacing:-.01em;
    background:var(--metal);-webkit-background-clip:text;background-clip:text;color:transparent}
  h2.section-title{font-size:clamp(30px,4.6vw,58px);letter-spacing:-.025em}
  .lead{font-size:clamp(17px,1.7vw,21px);color:var(--muted);font-weight:400;max-width:60ch;line-height:1.62}

  .metal-text{background:var(--metal);-webkit-background-clip:text;background-clip:text;color:transparent}

  /* ---------- Buttons ---------- */
  html,body{max-width:100%;overflow-x:hidden}
  img,svg,video,canvas{max-width:100%}
  .btns{display:flex;flex-wrap:wrap;gap:14px;max-width:100%}
  .btns>.btn{min-width:0}
  @media (max-width:640px){
    .btn{padding:13px 16px;font-size:clamp(10px,3.1vw,14.5px);width:100%;gap:8px}
    .btns{flex-direction:column;align-items:stretch}
  }
  @media (max-width:380px){
    .btn{padding:12px 10px;letter-spacing:-.01em}
    .btn svg{display:none}
  }
  .btn{
    position:relative;display:inline-flex;align-items:center;gap:10px;
    padding:15px 26px;border-radius:100px;font-size:14.5px;font-weight:600;letter-spacing:.01em;
    border:1px solid transparent;cursor:pointer;transition:transform .5s var(--ease),background .4s var(--ease),box-shadow .5s var(--ease),color .4s var(--ease);
    white-space:nowrap;justify-content:center;text-align:center;
    max-width:100%;
  }
  .btn svg{width:16px;height:16px;flex:0 0 auto;transition:transform .5s var(--ease)}
  .btn-primary{background:var(--metal);color:#171200;box-shadow:0 10px 34px -12px rgba(227,195,166,.6)}
  .btn-primary:hover{transform:translateY(-3px);box-shadow:0 18px 46px -12px rgba(227,195,166,.75)}
  .btn-primary:hover svg{transform:translateX(4px)}
  .btn-ghost{background:rgba(255,255,255,.03);border-color:var(--line-strong);color:var(--text);backdrop-filter:blur(8px)}
  .btn-ghost:hover{transform:translateY(-3px);border-color:rgba(227,195,166,.5);background:rgba(227,195,166,.06)}
  .btn-line{background:transparent;color:var(--muted);padding-left:6px;padding-right:6px}
  .btn-line:hover{color:var(--text)}
  .btn-line .dot{width:7px;height:7px;border-radius:50%;background:var(--accent);box-shadow:0 0 10px var(--accent)}

  /* ---------- Header (horizontal bar) ----------
     Pinned across the top. It slides up out of view once the reader scrolls,
     and the floating menu button becomes the way back in. */
  header{position:fixed;top:0;left:0;right:0;z-index:100;
    border-bottom:1px solid var(--line);background:rgba(9,9,11,.72);backdrop-filter:blur(16px) saturate(1.2);
    transition:transform .5s var(--ease),opacity .4s var(--ease),visibility .5s var(--ease)}
  header.hidden{transform:translateY(-100%);opacity:0;visibility:hidden}
  .nav{display:flex;flex-direction:row;align-items:center;justify-content:space-between;
    height:66px;max-width:var(--maxw);margin:0 auto;padding:0 28px;gap:24px}
  .brand{display:flex;align-items:center;gap:12px;font-weight:800;letter-spacing:-.01em}
  .mono{width:38px;height:38px;border-radius:10px;display:grid;place-items:center;font-size:14px;font-weight:800;letter-spacing:.02em;
    color:#171200;background:var(--metal);box-shadow:inset 0 1px 0 rgba(255,255,255,.5),0 6px 18px -8px rgba(227,195,166,.6)}
  .brand small{display:block;font-size:9.5px;letter-spacing:.32em;font-weight:600;color:var(--faint);text-transform:uppercase;margin-top:2px}
  .brand b{font-size:15.5px;line-height:1}

  /* Links sit centered, separated by hairline dividers. */
  .nav-links{display:flex;flex-direction:row;align-items:center;gap:0}
  .nav-links a{position:relative;font-size:11px;font-weight:600;color:var(--muted);
    letter-spacing:.18em;text-transform:uppercase;white-space:nowrap;
    padding:8px 18px;transition:color .3s var(--ease)}
  .nav-links a + a{border-left:1px solid var(--line)}
  .nav-links a::after{content:"";position:absolute;left:18px;right:18px;bottom:2px;
    height:1px;background:var(--accent);transform:scaleX(0);transform-origin:50% 50%;
    transition:transform .35s var(--ease)}
  .nav-links a:hover{color:var(--text)}
  .nav-links a:hover::after{transform:scaleX(1)}
  .nav-links a[aria-current="page"]{color:var(--text)}
  .nav-links a[aria-current="page"]::after{transform:scaleX(1)}

  .nav-cta{padding:10px 20px;font-size:11px;font-weight:700;letter-spacing:.16em;text-transform:uppercase}

  /* ---------- Floating menu button (takes over once the header leaves) ---------- */
  .menu-btn{position:fixed;top:14px;right:22px;z-index:101;
    display:none;flex-direction:column;justify-content:center;align-items:center;gap:5px;
    width:46px;height:46px;padding:0;border-radius:50%;cursor:pointer;
    border:1px solid var(--line-strong);background:rgba(9,9,11,.72);backdrop-filter:blur(14px) saturate(1.15);
    transition:border-color .4s var(--ease),background .4s var(--ease),opacity .4s var(--ease)}
  .menu-btn.show{display:flex}
  .menu-btn:hover{border-color:rgba(227,195,166,.5);background:rgba(227,195,166,.1)}
  .menu-btn span{width:20px;height:2px;background:var(--text);transition:.3s var(--ease);border-radius:2px}
  .mobile-menu{position:fixed;inset:0;z-index:99;background:rgba(8,8,10,.97);backdrop-filter:blur(20px);
    display:flex;flex-direction:column;justify-content:center;gap:8px;padding:40px;opacity:0;pointer-events:none;transform:translateY(-12px);transition:.45s var(--ease)}
  .mobile-menu.open{opacity:1;pointer-events:auto;transform:none}
  .mobile-menu a{font-size:26px;font-weight:700;letter-spacing:-.02em;padding:14px 0;
    border-bottom:1px solid var(--line);color:var(--text);transition:color .3s var(--ease)}
  .mobile-menu a:hover{color:var(--accent)}
  .mobile-menu a:last-child{border-bottom:0}

  /* ---------- Hero ---------- */
  .hero{min-height:100svh;display:flex;align-items:center;padding-top:56px;padding-bottom:70px;overflow:hidden}
  .hero-inner{position:relative;z-index:3}
  .hero .display{margin:6px 0 0}
  .hero .display{position:relative}
  .hero .display .line{display:block;overflow:hidden;padding-bottom:.06em;margin-bottom:-.06em}

  /* Fallback for the un-split state: whole line rises as one. */
  .hero .display .line > span{display:block;transform:translateY(110%);opacity:0}
  .hero.in .display .line > span{transform:none;opacity:1;transition:transform 1s var(--ease),opacity 1s var(--ease)}
  .hero.in .display .line:nth-child(2) > span{transition-delay:.12s}

  /* Once JS has split words, the LINE stops animating and each word takes over,
     rising on its own beat. Intentional, not decorative: it reads left to right,
     the way you'd actually say it. */
  .hero .display.word-split .line > span{transform:none;opacity:1;transition:none}
  .hero .display.word-split .w{
    display:inline-block;
    transform:translateY(105%) rotate(2.2deg);
    opacity:0;
    filter:blur(5px);
    transform-origin:0 100%;
    will-change:transform,opacity,filter}
  /* The splitter wraps each word in a .w span. Inside .serif-accent that span
     would inherit the transparent text-fill but carry no gradient of its own,
     which paints the word invisible. Re-apply the gradient on the inner span,
     and let it carry the shimmer (the parent em's would be a duplicate). */
  .hero .display.word-split .serif-accent{animation:none}
  .hero .display.word-split .serif-accent .w{
    background:var(--metal);
    background-size:220% auto;
    -webkit-background-clip:text;background-clip:text;
    -webkit-text-fill-color:transparent;color:transparent;
    animation:shimmer 7.5s linear 1.5s infinite}
  .hero.in .display.word-split .w{
    transform:none;
    opacity:1;
    filter:none;
    transition:
      transform 1.05s cubic-bezier(.16,1,.3,1),
      opacity   .75s cubic-bezier(.16,1,.3,1),
      filter    .85s cubic-bezier(.16,1,.3,1);
    transition-delay:calc(.16s + var(--i) * .085s)}

  /* The sparkle lives ONLY on the serif accent word. A band of light sweeps
     across its letterforms; the rest of the headline stays perfectly still. */
  .hero .display .serif-accent{
    background-size:220% auto;
    animation:shimmer 7.5s linear 1.5s infinite}
  .hero-sub{max-width:56ch;margin:30px 0 38px;opacity:0;transform:translateY(18px)}
  .hero.in .hero-sub{opacity:1;transform:none;transition:.9s var(--ease) .4s}
  .hero .paths{opacity:0;transform:translateY(18px)}
  .hero.in .paths{opacity:1;transform:none;transition:.9s var(--ease) .55s}
  .hero .display{font-size:clamp(38px,6.6vw,92px)}
  .paths{display:flex;flex-wrap:wrap;gap:26px 40px;align-items:flex-start}
  .path{display:flex;flex-direction:column;gap:12px;max-width:300px}
  .path-sub{font-size:13px;line-height:1.5;color:var(--muted);letter-spacing:.005em;padding-left:2px;text-wrap:pretty}
  .hero-side{position:absolute;right:30px;top:50%;transform:translateY(-50%);writing-mode:vertical-rl;
    font-size:11px;letter-spacing:.5em;text-transform:uppercase;color:var(--faint);font-weight:600;z-index:3}
  .hero-side b{color:var(--accent)}
  .scrollcue{position:absolute;bottom:34px;left:50%;transform:translateX(-50%);z-index:3;display:flex;flex-direction:column;align-items:center;gap:10px;
    font-size:10.5px;letter-spacing:.3em;text-transform:uppercase;color:var(--faint)}
  .scrollcue .bar{width:1px;height:44px;background:linear-gradient(var(--accent),transparent);position:relative;overflow:hidden}
  .scrollcue .bar::after{content:"";position:absolute;top:-40%;left:0;width:100%;height:40%;background:var(--accent);animation:cue 2.2s var(--ease) infinite}
  @keyframes cue{to{top:100%}}

  /* ---------- Meaning strip ---------- */

  /* ---------- generic reveal ---------- */
  .reveal{opacity:0;transform:translateY(34px);transition:opacity 1s var(--ease),transform 1s var(--ease)}
  .reveal.in{opacity:1;transform:none}
  [data-delay="1"]{transition-delay:.09s}
  [data-delay="2"]{transition-delay:.18s}
  [data-delay="3"]{transition-delay:.27s}
  [data-delay="4"]{transition-delay:.36s}
  [data-delay="5"]{transition-delay:.45s}

  .split{display:grid;grid-template-columns:.9fr 1.1fr;gap:clamp(40px,6vw,90px);align-items:start}

  /* ---------- Pillars ---------- */
  .why-head{max-width:920px;margin-bottom:28px}
  .why-lead{max-width:940px;display:grid;grid-template-columns:1fr 1fr;gap:22px 44px}
  .why-lead .lead{margin:0}
  .pillars{display:grid;grid-template-columns:repeat(2,1fr);gap:16px;margin-top:46px}
  .pillar{padding:26px;border:1px solid var(--line);border-radius:var(--radius);background:linear-gradient(180deg,rgba(255,255,255,.028),rgba(255,255,255,0));
    transition:border-color .5s var(--ease),transform .5s var(--ease),background .5s var(--ease)}
  .pillar:hover{border-color:rgba(227,195,166,.35);transform:translateY(-4px);background:linear-gradient(180deg,rgba(227,195,166,.06),rgba(255,255,255,0))}
  .pillar .ico{width:42px;height:42px;border-radius:11px;display:grid;place-items:center;margin-bottom:16px;
    border:1px solid var(--line-strong);background:rgba(227,195,166,.06);color:var(--accent)}
  .pillar .ico svg{width:20px;height:20px}
  .pillar h4{font-size:16.5px;font-weight:700;letter-spacing:-.01em;margin-bottom:6px}
  .pillar p{font-size:14px;color:var(--muted);line-height:1.55}

  /* ---------- Experience timeline ---------- */
  .exp{background:linear-gradient(180deg,rgba(8,8,10,.62),rgba(15,15,18,.7) 40%,rgba(8,8,10,.62))}
  .steps{margin-top:52px;display:grid;gap:0;position:relative;padding-left:42px}
  .rail-track{position:absolute;left:14px;top:20px;bottom:20px;width:2px;border-radius:2px;background:var(--line)}
  .rail{position:absolute;left:14px;top:20px;width:2px;height:0;border-radius:2px;background:var(--metal);box-shadow:0 0 14px rgba(227,195,166,.55);transition:height .18s linear}
  .step{position:relative;display:grid;grid-template-columns:88px 1fr;gap:24px;padding:30px 0;border-top:1px solid var(--line);
    opacity:.32;transform:translateX(12px);transition:opacity .7s var(--ease),transform .7s var(--ease),padding-left .5s var(--ease)}
  .step::before{content:"";position:absolute;left:-33px;top:38px;width:12px;height:12px;border-radius:50%;
    background:var(--char-2);border:1px solid var(--line-strong);transition:background .45s var(--ease),border-color .45s var(--ease),box-shadow .45s var(--ease),transform .45s var(--ease);z-index:2}
  .step:last-child{border-bottom:1px solid var(--line)}
  .step.active{opacity:1;transform:none}
  .step.active::before{background:var(--accent);border-color:var(--accent);box-shadow:0 0 14px rgba(227,195,166,.8);transform:scale(1.15)}
  .step:hover{padding-left:14px}
  .step .num{font-family:var(--serif);font-style:italic;font-size:34px;line-height:1;color:var(--faint);transition:color .5s var(--ease)}
  .step.active .num{background:var(--metal);-webkit-background-clip:text;background-clip:text;color:transparent}
  .step:hover .num{background:var(--metal);-webkit-background-clip:text;background-clip:text;color:transparent}
  .step h4{font-size:19px;font-weight:700;margin-bottom:6px;letter-spacing:-.01em}
  .step p{font-size:14.5px;color:var(--muted);max-width:60ch}
  .exp-note{margin-top:44px;padding:24px 28px;border-radius:var(--radius);border:1px solid rgba(227,195,166,.22);
    background:linear-gradient(120deg,rgba(227,195,166,.07),rgba(255,255,255,.01));font-size:15.5px;color:var(--text);display:flex;gap:16px;align-items:center}
  .exp-note svg{width:22px;height:22px;color:var(--accent);flex:none}

  /* ---------- Is / Isn't ---------- */
  .isnt-grid{display:grid;grid-template-columns:1fr 1fr;gap:16px;margin-top:44px}
  .card-block{padding:32px;border-radius:var(--radius);border:1px solid var(--line)}
  .card-block.is{background:linear-gradient(160deg,rgba(227,195,166,.08),rgba(255,255,255,.01));border-color:rgba(227,195,166,.28)}
  .card-block.isnt{background:linear-gradient(160deg,rgba(255,255,255,.02),rgba(255,255,255,0))}
  .card-block h4{font-size:13px;letter-spacing:.22em;text-transform:uppercase;margin-bottom:22px;font-weight:600}
  .card-block.is h4{color:var(--accent)}
  .card-block.isnt h4{color:var(--faint)}
  .card-block ul{list-style:none;display:grid;gap:15px}
  .card-block li{display:flex;gap:13px;font-size:15px;color:var(--muted);line-height:1.45}
  .card-block li b{color:var(--text);font-weight:600}
  .tick{flex:none;width:20px;height:20px;margin-top:1px}
  .is .tick{color:var(--accent)}
  .isnt .tick{color:var(--faint)}

  /* ---------- MEM Method ---------- */
  .method{background:linear-gradient(180deg,rgba(8,8,10,.62),rgba(20,20,24,.72))}
  .method-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:54px}
  .method-grid--2{grid-template-columns:1fr 1fr}
  @media (max-width:940px){
    .method-grid--2{grid-template-columns:1fr}
  }
  @media (max-width:640px){
    .mcard,#leaders .mcard{padding:26px 22px 24px}
    .method-grid{gap:14px;margin-top:36px}
  }
  .mcard{position:relative;padding:38px 32px 34px;border-radius:22px;border:1px solid var(--line);overflow:hidden;
    background:linear-gradient(180deg,rgba(255,255,255,.03),rgba(255,255,255,0));min-height:340px;display:flex;flex-direction:column;
    transition:transform .6s var(--ease),border-color .6s var(--ease)}
  .mcard::before{content:"";position:absolute;inset:0;padding:1px;border-radius:22px;background:var(--metal);
    -webkit-mask:linear-gradient(#000 0 0) content-box,linear-gradient(#000 0 0);-webkit-mask-composite:xor;mask-composite:exclude;opacity:0;transition:opacity .6s var(--ease)}
  .mcard:hover{transform:translateY(-8px)}
  .mcard:hover::before{opacity:.9}
  .mcard .idx{font-family:var(--font);font-style:normal;font-size:11px;font-weight:600;letter-spacing:.22em;text-transform:uppercase;color:var(--faint);margin-bottom:0}
  #leaders .mcard{padding:32px 30px 30px}
  #leaders .mcard p + p{margin-top:11px}
  #leaders .mcard .idx{font-family:var(--serif);font-style:italic;letter-spacing:.02em;font-size:14px;text-transform:none}
  .mcard .word{font-size:clamp(34px,4vw,50px);font-weight:800;letter-spacing:-.03em;line-height:1;margin:26px 0 14px}
  .mcard .word .metal-text{background:var(--metal);-webkit-background-clip:text;background-clip:text;color:transparent}
  .mcard p{font-size:14.5px;color:var(--muted);line-height:1.55}
  .method-foot{margin-top:44px;text-align:center;font-family:var(--serif);font-style:normal;font-size:clamp(19px,2.4vw,27px);color:var(--text);line-height:1.4}
  .method-foot span{background:var(--metal);-webkit-background-clip:text;background-clip:text;color:transparent}

  /* ---------- Quote band ---------- */
  .quote{padding:clamp(80px,12vw,150px) 0;text-align:center;border-top:1px solid var(--line);border-bottom:1px solid var(--line);
    background:radial-gradient(120% 120% at 50% 0%,rgba(227,195,166,.08),transparent 55%),rgba(8,8,10,.6)}
  .quote q{font-family:var(--serif);font-style:italic;font-weight:400;font-size:clamp(26px,4.4vw,52px);line-height:1.24;letter-spacing:-.02em;quotes:none;display:block;max-width:16ch;margin:0 auto}
  .quote .attr{margin-top:30px;font-size:12px;letter-spacing:.3em;text-transform:uppercase;color:var(--faint)}

  /* ---------- About ---------- */
  .about{background:linear-gradient(180deg,rgba(20,20,24,.72),rgba(8,8,10,.62))}
  .about-grid{display:grid;grid-template-columns:.85fr 1.15fr;gap:clamp(36px,5vw,72px);align-items:start}
  .portrait{position:relative;border-radius:22px;overflow:hidden;aspect-ratio:1/1.16;border:1px solid var(--line-strong);
    background:radial-gradient(120% 90% at 50% 18%,#26262d,#101014 70%);box-shadow:0 40px 80px -40px rgba(0,0,0,.8)}
  .portrait img{width:100%;height:100%;object-fit:cover;object-position:50% 24%;filter:contrast(1.03) saturate(1.03);transition:transform 1.4s var(--ease)}
  .portrait:hover img{transform:scale(1.045)}
  .portrait .frameline{position:absolute;inset:12px;border:1px solid rgba(227,195,166,.28);border-radius:14px;pointer-events:none;z-index:3}
  .portrait .ph{position:absolute;inset:0;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:16px;text-align:center;padding:30px}
  .portrait .ph .mono{width:64px;height:64px;font-size:22px;border-radius:16px}
  .portrait .ph small{font-size:10.5px;letter-spacing:.28em;text-transform:uppercase;color:var(--faint);max-width:22ch;line-height:1.7}
  .portrait figcaption{position:absolute;left:0;right:0;bottom:0;z-index:4;padding:26px 22px 20px;
    background:linear-gradient(0deg,rgba(6,6,8,.9),transparent);font-size:12.5px;letter-spacing:.02em;color:var(--muted)}
  .portrait figcaption b{display:block;color:var(--text);font-size:14px;font-weight:700;letter-spacing:.01em}
  .about h2{margin-bottom:10px}
  .about .lead{margin-bottom:22px}
  .about p.body{font-size:15.5px;color:var(--muted);margin-bottom:16px;max-width:62ch}
  .creds{list-style:none;margin-top:26px;display:grid;gap:12px}
  .creds li{display:flex;gap:14px;align-items:flex-start;font-size:14.5px;color:var(--text)}
  .creds li svg{width:18px;height:18px;color:var(--accent);flex:none;margin-top:3px}
  .creds li span{color:var(--muted)}
  .about-note{margin-top:30px;padding-left:22px;border-left:2px solid rgba(227,195,166,.4);font-family:var(--serif);font-style:normal;
    font-size:16.5px;line-height:1.62;color:var(--text);max-width:58ch}

  /* ---------- Serves ---------- */
  .serves-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:50px}
  .serve{padding:28px 26px;border-radius:var(--radius);border:1px solid var(--line);background:linear-gradient(180deg,rgba(255,255,255,.025),rgba(255,255,255,0));
    transition:transform .5s var(--ease),border-color .5s var(--ease),background .5s var(--ease)}
  .serve:hover{transform:translateY(-5px);border-color:rgba(227,195,166,.32);background:linear-gradient(180deg,rgba(227,195,166,.05),rgba(255,255,255,0))}
  .serve .ico{width:40px;height:40px;border-radius:11px;display:grid;place-items:center;margin-bottom:16px;border:1px solid var(--line-strong);color:var(--accent);background:rgba(227,195,166,.05)}
  .serve .ico svg{width:19px;height:19px}
  .serve h4{font-size:16px;font-weight:700;margin-bottom:5px}
  .serve p{font-size:13.5px;color:var(--muted);line-height:1.5}

  /* ---------- Final CTA ---------- */
  .final{position:relative;text-align:center;overflow:hidden;
    background:radial-gradient(120% 120% at 50% 120%,rgba(227,195,166,.12),transparent 55%),rgba(8,8,10,.6)}
  .final .display{font-size:clamp(38px,7vw,92px);margin:0 auto 26px;max-width:15ch}
  .final .lead{margin:0 auto 40px;text-align:center}
  /* When a final CTA has no lead paragraph, the heading needs to carry that
     spacing itself or the buttons crowd it. */
  .final .display:has(+ .btns){margin-bottom:44px}
  .final .btns{justify-content:center}
  .final .reach{margin-top:44px;display:flex;flex-wrap:wrap;gap:14px 40px;justify-content:center;align-items:center;font-size:14.5px;color:var(--muted)}
  .final .reach a{color:var(--text);border-bottom:1px solid rgba(227,195,166,.4);padding-bottom:2px;transition:color .3s,border-color .3s}
  .final .reach a:hover{color:var(--accent);border-color:var(--accent)}
  .final .reach .lbl{color:var(--faint);letter-spacing:.16em;text-transform:uppercase;font-size:11px;margin-right:2px}

  /* ---------- Footer ---------- */
  footer{border-top:1px solid var(--line);padding:56px 0 46px;background:var(--ink)}
  .foot-grid{display:flex;justify-content:space-between;align-items:center;gap:24px;flex-wrap:wrap}
  .foot-brand{display:flex;align-items:center;gap:12px}
  .foot-links{display:flex;gap:26px;flex-wrap:wrap}
  .foot-links a{font-size:13px;color:var(--muted);transition:color .3s}
  .foot-links a:hover{color:var(--accent)}
  .foot-bottom{margin-top:36px;padding-top:26px;border-top:1px solid var(--line);display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;
    font-size:12px;color:var(--faint)}


  /* ---------- Formats / Hosting / FAQ ---------- */
  /* stretch (not start) so paired cards match height; the CTA then pins to the bottom. */
  .fmt-grid,.host-grid{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin-top:52px;align-items:stretch}
  .fcard{position:relative;padding:38px 34px 34px;border-radius:22px;border:1px solid var(--line);overflow:hidden;
    display:flex;flex-direction:column;height:100%;
    background:linear-gradient(180deg,rgba(255,255,255,.028),rgba(255,255,255,0));transition:transform .5s var(--ease),border-color .5s var(--ease)}
  .fcard:hover{transform:translateY(-6px);border-color:rgba(227,195,166,.3)}
  .fcard.feature{background:radial-gradient(120% 90% at 80% 0%,rgba(227,195,166,.09),transparent 60%),linear-gradient(180deg,rgba(255,255,255,.03),rgba(255,255,255,0));border-color:rgba(227,195,166,.28)}
  .fcard .eyebrow{display:flex;align-items:center;gap:12px;margin-bottom:14px}
  .fcard .eyebrow::before{content:"";width:22px;height:1px;background:var(--accent);flex:none}
  .fcard h3{font-size:clamp(22px,2.6vw,30px);font-weight:800;letter-spacing:-.02em;line-height:1.15;text-wrap:balance}
  .dur{display:flex;align-items:baseline;gap:10px;margin:10px 0 18px}
  .dur .n{font-family:var(--serif);font-style:italic;font-size:clamp(38px,4.6vw,54px);line-height:1;
    background:var(--metal);-webkit-background-clip:text;background-clip:text;color:transparent}
  .dur .u{font-size:12px;letter-spacing:.2em;text-transform:uppercase;color:var(--faint);font-weight:600}
  .fcard>p{font-size:14.5px;color:var(--muted);line-height:1.6}
  .flist{list-style:none;margin:20px 0 0;display:flex;flex-direction:column;gap:11px}
  .flist li{display:flex;gap:12px;align-items:flex-start;font-size:14.5px;color:var(--muted);line-height:1.5}
  .flist li::before{content:"";flex:none;width:7px;height:7px;margin-top:7px;border-radius:50%;border:1px solid var(--accent);opacity:.75}
  .flist li.on{color:var(--text);font-weight:700}
  .flist li.on::before{background:var(--accent);opacity:1}
  .fmt-sub{margin-top:26px;padding-top:22px;border-top:1px solid var(--line)}
  .fmt-sub .lbl{font-size:11px;letter-spacing:.2em;text-transform:uppercase;color:var(--faint);font-weight:600;display:block;margin-bottom:12px}
  .dash{list-style:none;display:flex;flex-direction:column;gap:9px}
  .dash li{display:flex;gap:12px;align-items:flex-start;font-size:14px;color:var(--muted);line-height:1.5}
  .dash li::before{content:"";flex:none;width:9px;height:1px;margin-top:10px;background:var(--faint)}
  .fnote{margin-top:26px;padding:18px 20px;border-radius:14px;border:1px solid var(--line);background:rgba(255,255,255,.02);
    font-size:14px;line-height:1.6;color:var(--text)}
  /* Takes up the leftover space so the CTAs sit on the same line in both cards. */
  .fcard .fnote{margin-top:auto}
  .fcard.feature .fnote{border-color:rgba(227,195,166,.24);background:rgba(227,195,166,.05)}
  .fcard .btn{margin-top:26px;width:100%;justify-content:center;flex:none}
  .chips{display:flex;flex-wrap:wrap;gap:8px;margin-top:22px}
  .chip{font-size:12.5px;color:var(--muted);border:1px solid var(--line);border-radius:999px;padding:7px 14px;background:rgba(255,255,255,.02)}
  .chip b{color:var(--text);font-weight:700}
  /* FAQ */
  .faq{margin-top:46px;display:flex;flex-direction:column;gap:12px}
  .faq details{border:1px solid var(--line);border-radius:18px;background:rgba(255,255,255,.02);overflow:hidden;transition:border-color .4s var(--ease)}
  .faq details[open]{border-color:rgba(227,195,166,.3)}
  .faq summary{list-style:none;cursor:pointer;padding:22px 62px 22px 26px;position:relative;font-size:16px;font-weight:700;color:var(--text)}
  .faq summary::-webkit-details-marker{display:none}
  .faq summary::after{content:"";position:absolute;right:24px;top:50%;transform:translateY(-50%);width:22px;height:22px;border-radius:50%;
    border:1px solid var(--line-strong);background:
      linear-gradient(var(--accent),var(--accent)) center/9px 1px no-repeat,
      linear-gradient(var(--accent),var(--accent)) center/1px 9px no-repeat;
    transition:transform .4s var(--ease),border-color .4s}
  .faq details[open] summary::after{transform:translateY(-50%) rotate(135deg);border-color:var(--accent)}
  .faq .ans{padding:0 26px 24px;font-size:14.5px;line-height:1.65;color:var(--muted);max-width:74ch}
  .faq .ans b{color:var(--text);font-weight:700}
  .faq .ans p + p{margin-top:11px}
  .faq-foot{margin-top:30px;font-size:14.5px;color:var(--muted)}
  .faq-foot a{color:var(--text);border-bottom:1px solid rgba(227,195,166,.45);padding-bottom:1px;transition:color .3s,border-color .3s}
  .faq-foot a:hover{color:var(--accent);border-color:var(--accent)}
  @media(max-width:900px){ .fmt-grid,.host-grid{grid-template-columns:1fr} }

  /* ---------- Orphan control (no single-word lines) ---------- */
  h1,h2,h3,h4,.section-title,.display,.method-foot,.quote q{text-wrap:balance}
  p,.lead,.mcard p,.mcard h4,.pillar p,.step p,.serve p,.creds li span,.about-note,.exp-note span{text-wrap:pretty}

  /* ---------- Metallic shimmer sweep ---------- */
  .serif-accent,.metal-text,.marquee b{
    background-size:220% auto;animation:shimmer 7s linear infinite}
  @keyframes shimmer{to{background-position:-220% center}}

  /* ---------- Marquee ---------- */
  .marquee{border-top:1px solid var(--line);border-bottom:1px solid var(--line);
    background:linear-gradient(180deg,var(--char),var(--ink));overflow:hidden;padding:20px 0;position:relative;z-index:2}
  .marquee::before,.marquee::after{content:"";position:absolute;top:0;bottom:0;width:90px;z-index:3;pointer-events:none}
  .marquee::before{left:0;background:linear-gradient(90deg,var(--ink),transparent)}
  .marquee::after{right:0;background:linear-gradient(270deg,var(--ink),transparent)}
  .marquee .track{display:inline-flex;white-space:nowrap;will-change:transform;animation:scrollx 34s linear infinite}
  .marquee:hover .track{animation-play-state:paused}
  .marquee .u{display:inline-flex;align-items:center;font-family:var(--serif);font-style:normal;font-weight:500;
    font-size:clamp(18px,2.3vw,27px);color:var(--faint);letter-spacing:-.005em}
  .marquee .u b{background:var(--metal);-webkit-background-clip:text;background-clip:text;color:transparent;font-weight:500}
  .marquee .u::after{content:"";width:6px;height:6px;border-radius:50%;background:var(--accent);margin:0 30px;opacity:.7}
  @keyframes scrollx{to{transform:translateX(-50%)}}

  /* ---------- Button sheen ---------- */
  .btn-primary{overflow:hidden}
  .btn-primary::after{content:"";position:absolute;top:0;left:-140%;width:55%;height:100%;
    background:linear-gradient(100deg,transparent,rgba(255,255,255,.5),transparent);transform:skewX(-18deg)}
  .btn-primary:hover::after{animation:sheen .95s var(--ease)}
  @keyframes sheen{to{left:150%}}

  /* ---------- Card sheen on hover ---------- */
  .pillar,.serve{position:relative;overflow:hidden}
  .pillar::after,.serve::after{content:"";position:absolute;inset:0;pointer-events:none;opacity:0;transition:opacity .6s var(--ease);
    background:radial-gradient(240px 240px at var(--mx,50%) var(--my,0%),rgba(227,195,166,.10),transparent 70%)}
  .pillar:hover::after,.serve:hover::after{opacity:1}

  /* ---------- Reveal upgrade (subtle scale) ---------- */
  .reveal{opacity:0;transform:translateY(36px) scale(.985);filter:blur(2px);transition:opacity 1s var(--ease),transform 1s var(--ease),filter 1s var(--ease)}
  .reveal.in{opacity:1;transform:none;filter:none}

  /* ---------- MEM Emblem (brand mark) ---------- */
  .brandmark{display:inline-flex;line-height:0}
  .brandmark img{width:118px;height:118px;border-radius:50%;object-fit:cover}
  .emblem{position:relative;width:118px;height:118px;border-radius:50%;
    display:flex;flex-direction:column;align-items:center;justify-content:center;text-align:center;
    background:radial-gradient(circle at 50% 34%,#18181c,#0a0a0c 72%);
    box-shadow:inset 0 1px 0 rgba(255,255,255,.05),0 18px 40px -20px rgba(0,0,0,.9)}
  .emblem .ring{position:absolute;border-radius:50%;pointer-events:none}
  .emblem .ring{inset:5px;border:1px solid rgba(227,195,166,.6)}
  .emblem .ring2{inset:10px;border:1px solid rgba(227,195,166,.26)}
  .emblem .rot{position:absolute;inset:0;border-radius:50%;animation:spin 40s linear infinite}
  .emblem .rot::before{content:"";position:absolute;top:3px;left:50%;width:3px;height:3px;margin-left:-1.5px;border-radius:50%;background:var(--accent);box-shadow:0 0 8px var(--accent)}
  @keyframes spin{to{transform:rotate(360deg)}}
  .emblem .mark{font-weight:800;font-size:31px;letter-spacing:.03em;line-height:1;
    background:var(--metal);-webkit-background-clip:text;background-clip:text;color:transparent;background-size:220% auto;animation:shimmer 7s linear infinite}
  .emblem .w1{font-style:normal;font-size:8px;font-weight:600;letter-spacing:.44em;text-indent:.44em;color:var(--accent);margin-top:6px}
  .emblem .w2{font-style:normal;font-size:6px;font-weight:500;letter-spacing:.2em;text-indent:.2em;color:var(--faint);margin-top:5px}
  .hero .brandmark{margin-bottom:30px;opacity:0;transform:translateY(16px) scale(.9)}
  .hero.in .brandmark{opacity:1;transform:none;transition:.9s var(--ease) .15s}
  .final .brandmark{margin:0 auto 30px}
  .emblem-lg,.emblem-lg .emblem{width:132px;height:132px}
  .emblem-lg .mark{font-size:35px}

  /* ---------- MEM Method directional motion ---------- */
  .mcard.move.reveal{opacity:0;transform:translateX(-72px);filter:blur(2px)}
  .mcard.move.reveal.in{opacity:1;transform:none;filter:none;transition:opacity .9s var(--ease),transform 1.15s var(--ease),filter .9s var(--ease)}
  .mcard.evolve.reveal{opacity:0;transform:translateY(46px) scale(.93) skewY(2.5deg);filter:blur(3px)}
  .mcard.evolve.reveal.in{opacity:1;transform:none;filter:none;transition:opacity 1s var(--ease) .12s,transform 1.25s cubic-bezier(.34,1.15,.5,1) .12s,filter 1s var(--ease) .12s}
  .mcard.master.reveal{opacity:0;transform:scale(1.14);filter:blur(3px)}
  .mcard.master.reveal.in{opacity:1;transform:scale(1);filter:none;
    transition:opacity .45s var(--ease) .24s,transform .7s cubic-bezier(.2,.85,.2,1.35) .24s,filter .45s var(--ease) .24s}

  /* ---------- Staged philosophy quote ---------- */
  .q-stage span{display:inline;opacity:0;filter:blur(7px);transition:opacity .8s var(--ease),filter .8s var(--ease)}
  #quoteWrap.in .q-stage span{opacity:1;filter:none}
  #quoteWrap.in .q-stage span:nth-child(1){transition-delay:.15s}
  #quoteWrap.in .q-stage span:nth-child(2){transition-delay:1.05s}
  #quoteWrap.in .q-stage span:nth-child(3){transition-delay:1.95s}
  .quote .attr{opacity:0;filter:blur(7px);transform:translateY(6px);
    transition:opacity .8s var(--ease),filter .8s var(--ease),transform .8s var(--ease)}
  #quoteWrap.in .attr{opacity:1;filter:none;transform:none;transition-delay:2.85s}

  /* ---------- Two-path final CTA ---------- */
  .cta-paths{display:grid;grid-template-columns:1fr 1fr;gap:18px;max-width:920px;margin:46px auto 0;text-align:left}
  .cta-card{position:relative;padding:34px 30px;border-radius:20px;border:1px solid var(--line);display:flex;flex-direction:column;gap:13px;
    background:linear-gradient(180deg,rgba(255,255,255,.03),rgba(255,255,255,0));transition:transform .6s var(--ease),border-color .6s var(--ease)}
  .cta-card:hover{transform:translateY(-6px);border-color:var(--line-strong)}
  .cta-card.feature{background:linear-gradient(180deg,rgba(227,195,166,.08),rgba(255,255,255,.01));border-color:rgba(227,195,166,.32)}
  .cta-card.feature:hover{border-color:rgba(227,195,166,.55)}
  .cta-tag{font-size:11px;letter-spacing:.24em;text-transform:uppercase;color:var(--accent);font-weight:600}
  .cta-card h3{font-size:22px;font-weight:700;letter-spacing:-.02em}
  .cta-card p{font-size:14.5px;color:var(--muted);line-height:1.55;flex:1;text-wrap:pretty}
  .cta-actions{margin-top:8px}


  /* ============ Carved wallpaper ============ */
  .wallpaper{position:fixed;inset:0;z-index:0;pointer-events:none;overflow:hidden}
  .wallpaper .field{
    position:absolute;inset:-6%;
    background-image:var(--carve);
    background-repeat:repeat;
    background-size:2100px auto;
    opacity:1;
  }
  /* black overlay: holds the relief dark and subtle */
  .wallpaper .veil{position:absolute;inset:0;background:rgba(6,6,8,.42)}
  /* keeps the reading column legible over the relief */
  .wallpaper .scrim{
    position:absolute;inset:0;
    background:linear-gradient(100deg,rgba(8,8,10,.62) 0%,rgba(8,8,10,.3) 38%,rgba(8,8,10,.05) 66%,transparent 82%);
  }

  /* hero wallpaper */


  /* embossed section dividers */

  /* card corner light-catch */

  /* about portrait flourishes */
  .about-grid{position:relative}
  .about-grid>:not(.motif){position:relative;z-index:1}

  /* final rising-energy motif */

  /* pressed / beveled buttons */
  .btn-ghost{box-shadow:inset 0 1px 0 rgba(255,255,255,.06),inset 0 -3px 9px rgba(0,0,0,.45)}
  .btn-ghost:hover{box-shadow:inset 0 1px 0 rgba(233,205,175,.14),inset 0 -3px 9px rgba(0,0,0,.4)}

  /* ---------- Responsive ---------- */
  @media (max-width:940px){
    .split{grid-template-columns:1fr;gap:34px}
    .method-grid{grid-template-columns:1fr}
    .serves-grid{grid-template-columns:1fr 1fr}
    .about-grid{grid-template-columns:1fr;gap:40px}
    .portrait{max-width:420px}
    .hero-side{display:none}
    .mcard.move.reveal,.mcard.evolve.reveal,.mcard.master.reveal{transform:translateY(40px) scale(.97)}
  }
  @media (max-width:720px){
    /* Small screens: links collapse into the overlay menu. */
    .nav-links{display:none}
    .nav-cta{display:none}
    .menu-btn{display:flex}
    .pillars{grid-template-columns:1fr}
    .why-lead{grid-template-columns:1fr;gap:14px}
    .isnt-grid{grid-template-columns:1fr}
    .serves-grid{grid-template-columns:1fr}
    .step{grid-template-columns:52px 1fr;gap:14px}
    .step .num{font-size:26px}
    .foot-grid{flex-direction:column;align-items:flex-start}
    .final .reach{flex-direction:column;gap:14px}
    .cta-paths{grid-template-columns:1fr}
    .paths{gap:24px}.path{max-width:none}
  }
  @media (prefers-reduced-motion:reduce){
    *{animation:none!important;transition-duration:.001s!important}
    .reveal{opacity:1;transform:none}
    .hero .display .line>span{transform:none;opacity:1}
    .hero .display.word-split .w{transform:none;opacity:1;filter:none;transition:none}
    .hero-sub,.hero .paths{opacity:1;transform:none}
    .mcard.move.reveal,.mcard.evolve.reveal,.mcard.master.reveal,.q-stage span,.step,.quote .attr{
      opacity:1!important;transform:none!important;filter:none!important}
    .step::before{background:var(--accent);border-color:var(--accent)}
    .rail{height:100%!important}
  }

  /* ---------- Skip link ---------- */
  .skip-link{position:absolute;left:-9999px;top:0;z-index:200;padding:12px 20px;border-radius:0 0 12px 0;
    background:var(--metal);color:#171200;font-size:13.5px;font-weight:700}
  .skip-link:focus{left:0}

  /* ---------- Keyboard focus ---------- */
  :focus-visible{outline:2px solid var(--accent);outline-offset:3px;border-radius:6px}
  .btn:focus-visible{outline:2px solid var(--accent-2);outline-offset:4px}
  .faq summary:focus-visible{outline:2px solid var(--accent);outline-offset:-3px}

  /* ---------- Header brand lockup ---------- */
  .nav .brand img{width:46px;height:46px;border-radius:50%;object-fit:cover;flex:none;
    transition:transform .5s var(--ease),box-shadow .5s var(--ease)}
  .nav .brand{gap:0;flex:none}
  .nav .brand:hover img{transform:scale(1.06);box-shadow:0 6px 20px -8px rgba(227,195,166,.7)}
  .menu-btn.open span:nth-child(1){transform:translateY(7px) rotate(45deg)}
  .menu-btn.open span:nth-child(2){opacity:0}
  .menu-btn.open span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}
  .mobile-menu a[aria-current="page"]{color:var(--accent)}
  body.menu-open{overflow:hidden}

  /* ---------- Interior page hero ---------- */
  .page-hero{padding:clamp(120px,15vw,180px) 0 clamp(40px,6vw,70px)}
  .page-hero .display{font-size:clamp(38px,6.2vw,80px);margin:6px 0 0}
  .page-hero .lead{margin-top:26px}
  .page-hero .btns{margin-top:34px}

  /* ---------- Footer brand ---------- */
  .foot-brand img{width:44px;height:44px;border-radius:50%;object-fit:cover;flex:none}
  .foot-brand b{font-size:15.5px;line-height:1;display:block}
  .foot-brand small{display:block;font-size:9.5px;letter-spacing:.32em;font-weight:600;color:var(--faint);text-transform:uppercase;margin-top:3px}
  .foot-bottom a{color:var(--faint);transition:color .3s}
  .foot-bottom a:hover{color:var(--accent)}

  /* ---------- Inline links in body copy ---------- */
  .inline-link{color:var(--text);border-bottom:1px solid rgba(227,195,166,.45);padding-bottom:1px;transition:color .3s,border-color .3s}
  .inline-link:hover{color:var(--accent);border-color:var(--accent)}

  @media (max-width:720px){
    .page-hero{padding-top:clamp(104px,26vw,140px)}
  }
  @media (prefers-reduced-motion:reduce){
    .menu-btn span,.mobile-menu,header{transition-duration:.001s!important}
    header.hidden{transform:none;visibility:hidden}
    .nav-links a::after{transition:none}
  }